Ch. 10 - Product Concepts

The product concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product. The concept is truly applicable in some niches such as electronics and mobile handsets. Two companies which stand apart from the crowd when we talk about the product concept are Apple and Google. Both of these companies have striven hard on their products and deliver us feature rich, innovative and diverse application products and people just love these brands. For the first time in Google history, nearly all of its applications were redesigned to be more focused, elastic, and effortless. Created in partnership with Jesse Kaczmarek, this redesign establishes a unified and modern visual direction for Google suite of products and became the foundation for the brand’s refresh. About a month ago, shortly after Google surpassed the 40 million user mark and completed its hundredth product feature release, the company finalized its initial feature set and opened its social media platform to the public. Google has released a concept video of a new product it is working on called Project Glass. Apparently the progress is far enough along that the company felt it was safe to share the product in a concept video and gather user feedback on what people would like to see in the hypothetical product.