Ch. 17 - Advertising and Public Relations

As we all may know Google makes most of its revenue from online ads. Google’s ad revenue climbed 16 percent year-over-year, and 5 percent from the previous quarter. That’s because the number of ads it showed went up – 21.6 percent in the case of AdWords and 29.1 percent for its display ads. Google is now making $3 billion a month in advertising — the majority of which comes from little text ads next to search results. In 2000, Google launched a keyword-targeted advertising program called AdWords, revolutionizing the online advertising industry. AdWords made search engine marketing (SEM) effective. AdWords showed ads on Google.com that were related to a person’s specific search. Google disallowed pop-up and pop-under ads of any kind. The success of AdWords allows Google to provide many free services (including its top-ranked search service). In the 20th century, advertisers diversified their advertising across many mediums – such as TV, radio, print, and billboards – to promote their products or services. This diversification is referred to as a marketing mix. As people began spending more time online, the Internet became another channel via which advertisers can market their goods. Advertisers design AdWords ads to target the user’s search (or wants or needs), matching ads to the user’s query. Advertisers fi rst choose keywords that relate to their website or product offerings. Then, when a user enters the same or similar keywords into Google, the advertiser’s ads are shown. Price and other factors also play a part in ad display.A team within the Google[x] group started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment.Project Glass is a research and development program by Google to develop an augmented reality head-mounted display (HMD). Project Glass products would display information in smartphone-like format hands-free and could interact with the Internet via natural language voice commands. The prototype's functionality and minimalist appearance (aluminum strip with 2 nose pads) has been compared to Steve Mann's EyeTap.