Ch. 7 - Business Marketing

Marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Google works to demonstrate how its products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. Google is looking to become the premier partner to small businesses globally. Google wants to help small businesses owners become even more successful with their business - from getting online, to running their business, to getting more customers as a Product Marketing Manager for the SMB Marketing team. Keeping your business growing has radically changed in recent years, especially as the economy has been hit so hard. Today, if your business can’t be found on the Internet, you are missing a lot of potential customers, profitable customers. Google introduced a smart, innovative and quite risky business model - Adwords - and the pay per click concept. The risk proved winning, and the innovative business model worked. Still today Adwords is the main source of revenues of Google Inc. Google became a powerhouse with an impressive pipeline of new great products - Google Maps, Google Earth, Google Video, and Gmail. And slim revenues.

Ch. 8 - Segmenting and Targeting Markets

Google is closing in on holding all power over the Internet, Computers, and personal data. They set their eye on several potential markets and have essentially dominated them all. Of course, the Google search engine is their most prized possession, but their efforts in other markets are not going unnoticed. Microsoft and Yahoo have made numerous attempts to impact Google’s power in search engine dominance, but they have fallen short time and time again. Bing and Yahoo are still very mildly used when compared to Google. Its simplicity and ease of use have made it the go-to solution. After years of people getting comfortable with Google, it’s almost impossible for another competitor to take over. Search engines are the most powerful thing on the Internet and Google basically owns the market and will for the foreseeable future. By owning the world’s most commonly used search engine, Google controls all aspects of online marketing. Customers search for products and services through Google every single day. Some keyword phrases receive millions of monthly searches. For Google, that means prime advertising for businesses that want to showcase their services at the top of Google. Everything you find through Google isn’t a paid advertisement though, that would just be cruel. There are two sections when you search on Google. There are paid ads along the top and right side, and there are organic rankings in the middle. For website owners, everything you do for your website will be to impress Google and enhance your organic rankings. If that’s not quick enough for you, those paid advertisements are your next option.

Ch. 11 - Developing and Managing Products

Google is toiling to create some blockbuster successes beyond its Internet search engine. Carl Sjogreen, who led the development of Google Calendar, provided a deep look into how Google develops products during a presentation at The Future of Web Apps Summit.  What follows is a play-by-play of his presentation, which is self-explanatory. Search-engine giant Google has a secret product lab called Google X feverishly developing blue-sky projects such as space elevators, driverless cars and internet-enabled household devices, The New York Times reports. The labs are reportedly run "as mysteriously as the CIA," according to unnamed sources familiar with the project, and housed in two facilities - one in California at the company's headquarters and one in an undisclosed location elsewhere in the country. "They're pretty far out in front right now," Rodney Brooks, a professor emeritus at MIT's computer science and artificial intelligence lab and founder of Heartland Robotics, told the Times. "But Google's not an ordinary company, so almost nothing applies." The lab is reported to be filled with robotics engineers, in spite of the software engineers more commonly employed by the company. But don't get your hopes up: The types of projects cited aren't the sort of thing the company will be releasing anytime soon. Space elevators, for example, are a concept common in science fiction stories and movies. The idea is simple: Ditch the expensive, dangerous rockets for a giant platform that tows anything and everything up a tremendous cable to a platform orbiting at a fixed location around the planet.