Thursday, December 20, 2012

Ch. 7 - Business Marketing



Marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Google works to demonstrate how its products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. Google is looking to become the premier partner to small businesses globally. Google wants to help small businesses owners become even more successful with their business - from getting online, to running their business, to getting more customers as a Product Marketing Manager for the SMB Marketing team. Keeping your business growing has radically changed in recent years, especially as the economy has been hit so hard. Today, if your business can’t be found on the Internet, you are missing a lot of potential customers, profitable customers. Google introduced a smart, innovative and quite risky business model - Adwords - and the pay per click concept. The risk proved winning, and the innovative business model worked. Still today Adwords is the main source of revenues of Google Inc. Google became a powerhouse with an impressive pipeline of new great products - Google Maps, Google Earth, Google Video, and Gmail. And slim revenues.

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