Thursday, December 6, 2012

Ch. 8 - Segmenting and Targeting Markets

Google is closing in on holding all power over the Internet, Computers, and personal data. They set their eye on several potential markets and have essentially dominated them all. Of course, the Google search engine is their most prized possession, but their efforts in other markets are not going unnoticed. Microsoft and Yahoo have made numerous attempts to impact Google’s power in search engine dominance, but they have fallen short time and time again. Bing and Yahoo are still very mildly used when compared to Google. Its simplicity and ease of use have made it the go-to solution. After years of people getting comfortable with Google, it’s almost impossible for another competitor to take over. Search engines are the most powerful thing on the Internet and Google basically owns the market and will for the foreseeable future. By owning the world’s most commonly used search engine, Google controls all aspects of online marketing. Customers search for products and services through Google every single day. Some keyword phrases receive millions of monthly searches. For Google, that means prime advertising for businesses that want to showcase their services at the top of Google. Everything you find through Google isn’t a paid advertisement though, that would just be cruel. There are two sections when you search on Google. There are paid ads along the top and right side, and there are organic rankings in the middle. For website owners, everything you do for your website will be to impress Google and enhance your organic rankings. If that’s not quick enough for you, those paid advertisements are your next option.

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